Multiply Album Drop
The release that transformed a folk sensation into a global pop icon overnight.
The Multiply Album Drop refers to the global launch of Ed Sheeran's second studio album, x. Released on 20 June 2014 in Australia and New Zealand, and worldwide on 23 June through Asylum Records and Atlantic Records, the album was an international commercial success, peaking at No. 1 in 15 countries and topping both the UK Albums Chart and the US Billboard 200. It was the best-selling album of 2014 in Australia, New Zealand, Ireland, and the United Kingdom. Five singles were released: "Sing", "Don't", "Thinking Out Loud", "Bloodstream" (a collaboration with Rudimental), and "Photograph". In December 2014, Spotify named x the most-streamed album in the world for 2014, with over 430 million streams.
- Artist
- Ed Sheeran
- Official Title
- x (Multiply)
- Release Date
- June 23, 2014
- Label
- Asylum / Atlantic Records
Verified Timeline
Lore & Background
Having written "hundreds" of songs, Sheeran entered the studio with Rick Rubin and cut that down to the 15 new songs on the album, excluding "I See Fire". Sheeran stated he "started off making another acoustic record, and it turned into a neo-soul-funk record," due to the influence of working with producers like Rubin and Benny Blanco that "pulled [him] out of [his] comfort zone." Getting into the studio with Rubin to "rerecord all the songs" after two years of writing them made the songs sound "raw and interesting". However, doing an entire album with Rubin "just wouldn't work on pop radio", so after working with Rubin he wrote "I'm a Mess" and "Thinking Out Loud" with a different producer. Jake Gosling, who co-wrote and produced most of Sheeran's debut, has no writing credits on this album, while new collaborators include Snow Patrol's Gary Lightbody and British drum and bass band Rudimental. "One" was the first song Sheeran wrote for the album, written on a guitar made from a whisky barrel in a hotel room in Perth in 2011. "Don't", about a girlfriend who cheated on Sheeran with a close friend, was recorded first with Benny Blanco, then again with Rick Rubin, and the two producers came together to produce the final cut. "Photograph", written with Johnny McDaid while touring with Snow Patrol in May 2012, started life as a "piano loop playing on [McDaid's] laptop" which Sheeran started singing along to. Sheeran has stated "it will be the one that will change my career path". "Bloodstream" is about Sheeran's experience of taking MDMA during a friend's wedding party in Ibiza. "Afire Love" was written about Sheeran's grandfather "two weeks before he passed away" and finished at his funeral.
In Their Own Story
The lead single, "Sing", became Sheeran's first UK number-one song, reached number 13 in the US and peaked inside the top 10 in several other countries. The second single, "Don't", peaked at No. 8 in the UK and number nine on the US Billboard Hot 100, becoming Sheeran's first top-10 single in the US. The album's third single, "Thinking Out Loud", achieved international success, peaking at number one in 12 countries, and the top five in 12 more. It became Sheeran's second UK number-one single and has been certified 7× Platinum, with sales of over 4.2 million copies in the UK. "Thinking Out Loud" also became Sheeran's biggest hit in the US at the time, peaking at number two on the Billboard Hot 100, until he released "Shape of You", which debuted at number one. The album's fourth single, a remix of "Bloodstream", peaked at number two on the UK Singles Chart, becoming the fourth-consecutive single from x to hit the top 10 in Sheeran's native country. "Photograph" was released as the album's fifth and final single, giving Sheeran his fifth consecutive top 10 single from the album in Australia and New Zealand, peaking at numbers nine and eight, respectively.
Reader's Guide
The 10th anniversary edition of the album with bonus tracks was released on 21 June 2024. x has been certified 13× Platinum in the UK with sales of over 3.9 million copies, making it the third best-selling album of the 2010s and the 20th best selling album in the history of the UK. The album has been certified Diamond in Canada, 16× Platinum in New Zealand, and 5× Platinum in the US, with sales of over five million copies. It also became the first album ever to be certified Diamond in Australia. x broke Adele's record for the longest charting top 10 album in the history of the United Kingdom. In 2015, x won the Brit Award for British Album of the Year, and at the 57th Grammy Awards it was nominated for Best Pop Vocal Album and Album of the Year. "Thinking Out Loud" was the last song written for the album, and it is also Sheeran's favourite. Written about Sheeran's then-current girlfriend after the recording sessions with Rick Rubin were over, it is a "soul" song, and Sheeran "pinned [it] as the 'walking down the aisle' song." He described it as "the only happy song on the album", and he wrote it in his kitchen. "Tenerife Sea", first played in demo form at Sheeran's sold out Madison Square Garden shows, is "trademark acoustic balladry". Sheeran wrote the song about his mother, whose eyes were "crystal blue - the most beautiful eyes I had ever seen".
Did You Know?
- Spotify named x the most-streamed album in the world for 2014, racking up more than 430 million streams for the year.
- x became the first album ever to be certified Diamond in Australia.
- The album broke Adele's record for the longest charting top 10 album in the history of the United Kingdom.
- "Thinking Out Loud" was written in Sheeran's kitchen and is the only song he described as 'the only happy song on the album'.
- "Afire Love" was written about Sheeran's grandfather two weeks before he passed away, and Sheeran finished writing the song at his funeral.
Frequently Asked Questions
What is the Multiply Album Drop?
This term refers to the worldwide launch of Ed Sheeran's second studio album, titled x (Multiply), which occurred on June 23, 2014. The event marked a significant shift from his earlier acoustic style to a more polished, pop-oriented sound while retaining his signature songwriting.
Why is this release considered a turning point for Ed Sheeran?
The album transformed Sheeran from a folk sensation into a global stadium superstar by blending higher production values with intimate lyrics. It successfully bridged the gap between his initial breakthrough and his later status as a mainstream icon.
Which record labels released Multiply?
The album was distributed globally under the Asylum and Atlantic Records labels, which helped propel its massive commercial success across international markets.
How does Multiply fit into Ed Sheeran's discography timeline?
Released after his debut + (Plus), Multiply served as the crucial middle chapter that paved the way for his third major project, ÷ (Divide). It solidified his artistic evolution before he reached even greater heights with subsequent releases.
What kind of fan events accompanied the album drop?
The launch included synchronized digital streaming debuts, physical store releases, and a series of extensive media appearances that captivated audiences worldwide. These coordinated efforts highlighted the album's status as a major cultural moment in pop music history.
More in Eras & Timeline
Elsewhere in the Ed Sheeran universe
Spotted an error? Know more?
This is a living reference — every entry is fact-audited, and reader corrections feed straight into our audit queue. Suggest an edit · See this site's audit record
